HSW’s BoWenWang.com to provide content to NetEase in branded section of website

HSW’s BoWenWang.com to provide content to NetEase

ATLANTA — HSW International Inc. on Wednesday announced a deal to provide content to NetEase.com Inc., the operator of one of China’s most visited websites.

Terms were not disclosed. HSW’s share price doubled on news of the deal.

HSW operates BoWenWang.com, which provides articles and other content to websites for Chinese Internet users. It’s also the provider of localized content from HowStuffWorks.com, a unit of Discovery Communications, and articles from encyclopedia publisher World Book Inc.

NetEase will feature BoWenWang’s articles in a branded portion of its website. It will also provide links to direct readers to BoWenWang for more content.

NetEase runs online gaming communities that develop or license rights to World of Warcraft and other properties. It also runs the biggest free e-mail service in China and aggregates news and other content.

BoWenWang — whose name harkens to a Chinese idiom that means a person with broad learning and knowledge — said it had more than 1.7 million unique users in June and 20 million page views. The 2-year-old website said it has had growth in page views of more than 50 percent for the last six quarters.

NetEase operates one of China’s most trafficked sites with over 500 million page views daily.

Shares of HSW, based in Atlanta, rose by $2.06, or 100 percent, to $4.11 Wednesday. Chinese portal NetEase fell 91 cents, or 2.7 percent, to $33.39.