“Hello, Ladies!”: Procter & Gamble’s shirtless hunk returns in new Old Spice ad
By Dan Sewell, APWednesday, June 30, 2010
Old Spice pitchman now on a motorcycle
CINCINNATI — The Old Spice man on a horse is back, and this time he’s on a motorcycle — still shirtless and showing plenty of bravado and humor.
The Procter & Gamble Co. brand of deodorant, body wash and other products for men has a second commercial featuring ex-football player Isaiah Mustafa (Moo-STAH-fah). The first fast-paced ad, in which he repeatedly draws viewers’ attention to his chest and self-confidence, has drawn more than 11 million YouTube views.
In the new 30-second commercial, he goes from beach to kitchen to hot tub to motorcycle after reprising his “Hello, Ladies!” opening.
P&G’s seven-decade-old Old Spice brand has been revitalized in recent years with trendy marketing.
The ad goes online Wednesday and appears in other media later.
