Lingerie firm’s ad shows models singing notes according to their bra sizes
By ANIThursday, December 9, 2010
LONDON - Lingerie firm La Senza has come up with a Christmas advertising campaign video that features its models singing notes according to their bra cup size.
The YouTube video, which has over a million hits since it launched several days ago, first introduces the seven girls, each with a different cup size, ranging from A to G.
The ‘Cup Size Choir’ girls, pictured on a row of mattresses, then take turns to sing their appropriate note to the festive tune of Deck The Halls.
A specially created website, cupsizechoir.com, even allows shoppers to ‘play’ the choir, using the letters on their keyboard, and as each note is played, a description of the model’s lingerie appears beneath her image, with a link to the product on the La Senza retail site.
“We wanted to bring some festive cheer and what better way than the Cup Size Choir. It’s a sure start to the party season ahead!” the Daily Mail quoted Sarah Hawkins, Marketing Director of La Senza, as saying.
“The activity is aimed at men to help them with their Christmas shopping, but we hope that women will find it fun and engaging too,” she stated.
The idea behind the advertisement was the brainchild of Tom Woodington and Robin Temple of creative agency Karmarama.
They said the viral nature of the campaign had proved a huge success for the High Street chain. (ANI)
