AP-Univision poll: Drawn by culture, many US Latinos who speak English turn to Spanish media

Poll: Many US Hispanics turn to Spanish TV, radio

WASHINGTON — An Associated Press-Univision poll finds many English-speaking Hispanics turn frequently to Spanish-language TV and radio, drawn by a cultural connection and some concerns that English-language media portray them negatively.

The poll says about 4 in 10 Latinos who spoke mostly English spent time each day — typically several hours — checking out Spanish media.

About 35 percent of mainly English-speaking Latinos also say English media portray Hispanics mostly in a negative way. That is nearly three times the percentage who say the portrayals are mostly positive.

The media consumption of Hispanics is drawing attention as businesses and political groups battle for their loyalty. Hispanics now represent 16 percent of the U.S. population, a number projected to grow to about 30 percent by 2050.