Burger King to open second Whopper Bar in Florida, this one offering beer, delivery
By APFriday, January 22, 2010
BK to open Whopper Bar to sell beer with burgers
MIAMI BEACH, Fla. — Burger King is opening a restaurant in Miami Beach that will serve beer along with burgers and fries, the chain’s first U.S. location with alcohol.
At the Whopper Bar South Beach, guests can pair a Whopper sandwich with Anheuser-Busch and MillerCoors brews. With fries, the combo will run $7.99.
The restaurant will offer outdoor dining, a walk-up window and delivery service.
It’s scheduled to open mid-February. The announcement was made Friday.
Morningstar analyst R.J. Hottovy says adding beer at selected locations around the world is part of Miami-based Burger King’s effort to reinvent itself as a fast-food restaurant with a sit-down feel.
Hottovy said making the new image resonate could be a challenge in some locations.
