Dating agency in UK minting money by finding love for billionaires

Thursday, January 20, 2011

SYDNEY - A dating agency in UK has been making a lot of money by finding suitable partners for millionaires and billionaires who are prepared to pay 10,000 pounds or more for the service.

Situated inside an elegant townhouse in Berkeley Square, London, Virginia Sweetingham, 53, and her eight executive matchmakers at Gray and Farrar International have been catering to their clients for the past 23-years.

“There are a lot of wealthy single people out there ready to commit, looking for loyalty,” the Sydney Morning Herald quoted Sweetingham as saying of her client base of 750 men and 750 women.

The median age is about 40-years-old, the firm’s youngest client is an “ambitious and focused” 22-year-old man, the oldest a gent “over 70 with a great sense of intelligent humour”.

“The pressure of work is the top barrier for them in finding a partner,” Sweetingham, a single mother of four, said.

“Our clients want to meet new people, enter new social circles in a dignified way,” she added.

A computerised client database is forbidden for security reasons. Almost everything is done by hand.

As for the annual fee, Sweetingham says “the price is indicative of our clients’ commitment to find the right person and settle into a relationship; they’re individuals who wouldn’t think twice about paying even more to an executive headhunter to locate the right job candidate”. (ANI)

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