Starbucks takes Seattle’s Best brand to Burger King in Canada, part of rapid expansion plan
By APThursday, July 8, 2010
Burger King in Canada to sell Seattle’s Best brand
SEATTLE — Starbucks plans to take its Seattle’s Best brand a bit further north to Burger King restaurants in Canada this fall.
The coffee seller has been revamping its Seattle’s Best brand and expanding its availability through franchises and a big expansion with other retailers. It plans to have the coffee available in Burger King franchises in the U.S. by September.
Burger King and Starbucks announced the Canadian expansion on Thursday. Terms were not disclosed.
Starbucks has already cut deals with Alaska Airlines, Borders bookstores and Royal Caribbean Cruise Lines to sell Seattle’s Best after acquiring the brand in 2003.
Shares of Starbucks Corp. rose 24 cents to $24.64 early Thursday.
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