DreamWorks to make Good Luck Trolls movie as ‘Shrek’ franchise on the final chapter

By AP
Wednesday, June 23, 2010

With ‘Shrek’ almost ogre, DreamWorks signs Trolls

LOS ANGELES — Now that “Shrek” the ogre is playing out his final chapter on the big screen, DreamWorks Animation SKG Inc. is turning to trolls to bring in the green.

The Glendale, Calif.-based movie studio said Wednesday it has agreed with Dam Things of Denmark to bring the popular doll franchise, Good Luck Trolls, to movie theaters.

The ugly but cute toys with wild hairdos became popular in the 1960s and had a revival in the 1990s.

They were created by Danish woodcutter Thomas Dam, who carved the doll in 1959 when he couldn’t afford a Christmas gift for his young daughter Lajla.

A release date was not announced.

Niels Dam, who now owns the family business, said in a statement his father would have been happy to know the company had found its “dream partner in DreamWorks Animation.”

DreamWorks shares were up 11 cents in after-hours trading at $28.99, after rising 48 cents, or 1.7 percent, to close at $28.88 in the regular session Wednesday.

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