Procter & Gamble hosts bloggers in stepped-up counteroffensive on Pampers Dry Max diapers

P&G hosts bloggers in defense of Pampers Dry Max

CINCINNATI — Four women who blog about consumer products for young families spent Thursday talking about diapers with Procter & Gamble Co. officials and advisers as the company fights online criticism.

Claims that the new Dry Max version of Pampers, P&G’s biggest-selling brand, cause severe rashes have triggered lawsuits and a federal investigation.

The criticisms picked up steam on Facebook and other online social media after national reports this month of the probe.

P&G has diverted 40 to 50 employees to marketing and research on Dry Max full time, extended its Pampers phone line and consulted with more than a dozen outside experts.

P&G says Pampers sales remain strong and it has found no evidence Dry Max are more likely to cause rashes.