Companies tout green innovations in marketing pitches but also see bottom line benefits

‘Green’ becomes more than just a marketing pitch

CINCINNATI — Many U.S. companies are finding that going green is good business.

The research firm Mintel International estimates that sales of “green” products, such as organic foods and natural personal care items, have risen 15 percent since 2006.

But beyond selling things, moves such as as cutting lighting and heating costs and using less packaging all help both the environment and the bottom line.

Many companies are letting consumers know about their efforts in a green wave of promotion during this week’s 40th anniversary Earth Day observances.

Many environmentalists say companies are making real strides but still have a long way to go to significantly reduce their impacts on air, water and other resources.