How the AP-GfK poll on cars was conducted

How the AP-GfK poll on cars was conducted

The Associated Press-GfK Poll on cars was conducted by GfK Roper Public Affairs & Media from March 3-8. It is based on landline and cell phone telephone interviews with a nationally representative random sample of 1,002 adults. Interviews were conducted with 702 respondents on landline telephones and 300 on cellular phones.

Digits in the phone numbers dialed were generated randomly to reach households with unlisted and listed landline and cell phone numbers.

Interviews were conducted in English and Spanish.

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as age, sex, education and race. In addition, the weighting took into account patterns of phone use — landline only, cell only and both types — by region.

No more than one time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 4.2 percentage points from the answers that would be obtained if all adults in the U.S. were polled.

The AP-AOL Poll was conducted from Dec. 19-21, 2006, by Ipsos Public Affairs and involved landline interviews with 1,004 adults. Its margin of sampling error was plus or minus 3.1 percentage points.

There are other sources of potential error in polls, including the wording and order of questions.

The questions and results for this poll are available at www.ap-gfkpoll.com.