Fast food giant Yum to put name on new downtown Louisville arena in $13.5 million deal

KFC owner Yum gets name deal for Louisville arena

LOUISVILLE, Ky. — The company that owns KFC, Taco Bell and Pizza Hut will put its name on a new arena in Louisville under a 10-year, $13.5 million deal.

The arena under construction will be called the KFC Yum Center under the deal announced Monday. Yum Brands Inc., which owns KFC and the other two chains, is headquartered in Louisville.

The $238 million, 22,000-seat arena will be the new home of the University of Louisville men’s and women’s basketball teams when it opens in the fall.

The naming rights deal allows Yum to put its corporate logo, along with the logos of its three major brands, on the outside of the complex. It also gives Yum as many as eight concession outlets inside the arena.