AOL sells affiliate marketing business Buy.at to London-based Digital Window
By APMonday, March 1, 2010
AOL sells affiliate marketing business, Buy.at
SAN FRANCISCO — AOL Inc. has sold its affiliate marketing business, Buy.at, for an undisclosed price to Digital Window Ltd., which runs a network of affiliate marketing sites. Such sites steer customers to e-commerce sites in exchange for a cut of sales.
Digital Window, which is based in London, said Monday that it acquired Perfiliate Ltd., which runs Buy.at. Perfiliate is based in Newcastle, England.
AOL, which separated from Time Warner Inc. late last year, bought Buy.at in 2008 for an undisclosed amount.
AOL, a pioneer in the dial-up Internet business during the ’90s, has been trying to streamline and concentrate on building itself up as a content and advertising business. It runs dozens of Web sites, including popular tech blog Engadget and personal finance site WalletPop.
AOL shares rose 24 cents to $25.02 in afternoon trading.
