Anehuser-Busch says Budweiser Clydesdales will appear in Super Bowl commercial after all
By APThursday, February 4, 2010
Clydesdales to appear in Super Bowl ad after all
NEW YORK — The Budweiser Clydesdales will be in the Super Bowl, after all.
Anheuser-Busch says its trademark horses will appear in a 60-second ad in the fourth quarter of the game.
The horses weren’t originally scheduled to air during Sunday’s game on CBS. But the longtime Super Bowl advertising leader received a different cut of a proposed Clydesdale ad and decided to consider it.
The brewer asked its fans to vote on Facebook whether to include the horses out of a field of three more ads, all by ad firm DDB.
The company — a unit of Anheuser-Busch InBev — now says the horses will appear in the ad, called “Fence.” It tells the story of friendship between a young Clydesdale and a young steer.
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