Hindus and Sikhs have become bedrock of middle Britain: Study
By ANITuesday, December 14, 2010
LONDON - A new study has revealed that Hindus and Sikhs are now more a part of middle Britain than the average white person.
Instead of being identified by a mid-management job and a house in the suburbs, the middle-class heartlands of 21st century UK are made up of a melting pot of people of all colours and religions.
Hindus and Sikhs from long- established Indian families are 1.6 times and 1.8 times respectively more likely to be in Middle Britain than the typical white family, reports the Daily Express.
Slough, which is home to many Hindu and Sikh residents, is identified as the most typical Middle Britain town.
The survey has found that 63 per cent of the town are part of the 13.1 million people-nearly a �quarter of the population-identified as part of Middle Britain.
Second is Rushmoor in Hampshire (56 per cent), followed by Bexley, Kent, and Spelthorne, Surrey.
Experian, a consumer marketing firm, conducted the study.
Nigel Wilson of Experian said, “We need to �dispel the myth that Middle Britain is simply either those on average incomes or is somehow synonymous with being middle class. It takes in a much broader sweep of the population than either of those two descriptors.
“It’s essentially a new consumer order. Slough is a microcosm of Middle Britain today - a melting pot of classes and cultures.” (ANI)
