Ad filmmaker Alyque Padamsee joins Planman as chief consultant

NEW DELHI - Advertising and theatre personality Alyque Padamsee has joined Planman Marcom advisory board as a chief consultant.

Padamsee has won several laurels, which include creating Lalitaji advertisement for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, and has also helped spring board the careers of personalities such as Kabir Bedi, Shyam Benegal and Shiamak Davar among many others.

Padamsee said: “Today’s market is changing rapidly. Over 50 percent of population in India is under the age of 25. They believe in doing things their way and at their pace. In fact, around 30 percent of them are under the age of 19. This is the consumer base we need to communicate with.”

According to Padamsee the young team at Planman would easily connect with these consumers and develop the right communication strategies to reach out to them.

Founder of Planman Group Professor Arindam Chaudhuri said: “I think Alyque is the original advertisement guru of India. His philosophy, understanding of the field and his achievements both are outstanding. I am personally a huge fan of his - from his work to his books and its stupendous to have him associated with our firm as the guiding light.”

Planman Marcom is a marketing and communications company offering advertising, promotions and comprehensive brand building solutions to clients globally. (ANI)