Starbucks to raise prices on big, labor-intensive drinks as raw coffee prices rise

By Joshua Freed, AP
Wednesday, September 22, 2010

Starbucks plans price increases on some drinks

SEATTLE — That tall frappuccino from Starbucks could soon cost a little more.

Raw coffee prices have been rising, and now the world’s largest coffee chain says it will raise prices, too.

Starbucks says the price increases will be focused on big and labor-intensive drinks. Most of its basic coffee and espresso drink prices will stay the same.

Its announcement Wednesday also says it may raise prices of packaged coffee, including beans sold in grocery stores, in coming months.

Other coffee retailers have been raising prices, too. Starbucks says it has absorbed the higher prices until now, but the “extreme nature” of the coffee price increases means it needs to raise the prices customers pay.

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