Madison Square Garden strikes marketing deal with JPMorgan Chase

MSG strikes marketing deal with JPMorgan Chase

NEW YORK — Madison Square Garden has agreed to a marketing partnership with JPMorgan Chase that includes signage inside and outside the arena and exclusive buying opportunities for the bank’s customers.

Under the deal announced Tuesday, JPM Chase becomes a “marquee partner.” The Seventh Avenue entrance will be named “Chase Square,” two “Chase Bridges” will be suspended above the arena floor, and an “1879 Club presented by JP Morgan” will be opened.

JPMorgan Chase customers will be given access to tickets for sold-out events. The deal includes other MSG-owned venues: Radio City Music Hall, New York’s Beacon Theatre and Chicago Theatre. Chase banking machines will be at each venue.