Ford says it won’t sell new Ranger small pickup in North America because market has shrunk

Ford says it won’t sell new Ranger pickup in US

DEARBORN, Mich. — Ford Motor Co. has confirmed that it will not sell the next generation of the small Ford Ranger pickup truck in North America.

Ford said Monday that the market for small pickups has shrunk in recent years, and Ford believes it can cover the whole North American market with multiple versions of its F-150 full-size pickup truck.

Ford has been trying to simplify its global lineup and says it’s decided to eliminate the U.S.-made Ranger after the 2011 model year, Schirmer said.

Ford says the new Ranger will be sold in all markets outside North America and will be unveiled Oct. 15 at an auto show in Sydney, Australia.