Target boosts electronics offerings with services such as help line, trade-ins and cell phones
By APWednesday, August 25, 2010
Target makes electronics push with new services
MINNEAPOLIS — Target is known for being cheap and chic. But now the retailer is making a big push to be known as a destination for electronics.
Target says Tuesday it’s adding several services for electronics shoppers. They include free telephone technical support for purchases, an electronics recycling program that offers store gift cards and expanded wireless phone offerings.
The company is rolling out mobile centers in its stores with partner RadioShack to allow people to sign up for cell phone plans with major carriers or get new phones.
The moves come as the electronics business becomes more competitive. Discounters such as Target are competing with specialized electronic retailers such as Best Buy.
