Kraft will increase whole grains in more than 100 cracker products over next 3 years

Kraft to raise whole grains in crackers

PORTLAND, Ore. — Kraft Foods Inc. says it will more than double the amount of whole grain in many of its Nabisco crackers.

The moves are in response to consumer and health advocates’ demands for improved nutrition from packaged foods.

Kraft says it will increase the whole grain in more than 100 products over the next three years.

As a result, its Ritz and Premium crackers will contain whole grains for the first time. Whole grain will more than double in the company’s Wheat Thins crackers and quadruple in Honey Maid graham crackers.

Kraft said the move is solely a response to consumer demand. The company declined to disclose the cost of the change but it has been working on it for four years.

Kraft is based in Northfield, Ill.