NSFW? Not a chance: Playboy launches nudity-free website aimed at luring bored office workers

NSFW? Not here: Playboy launches work-safe website

CHICAGO — Playboy Enterprises Inc. has launched a nudity-free website it hopes will lure bored office workers who might be scared off by its more risque playboy.com site.

TheSmokingJacket.com launched Tuesday and is aimed at Playboy’s target audience of men 25 to 34 years old.

The site won’t include the nude photos, long interviews and in-depth articles found in Playboy magazine and on Playboy.com.

Instead, administrators say it will feature enough humor, funny videos and scenes from favorite comedy television programs to keep young men checking up on the site throughout the day.