Cola wars return as Pepsi MAX takes on Coca-Cola Zero with revamped Super Bowl ad
By Emily Fredrix, APMonday, July 19, 2010
Summary Box: Pepsi MAX takes on Coke Zero in ads
THE AD: The cola wars are back with the release of a new Pepsi MAX ad that compares the no-calorie version of Pepsi against Coca-Cola’s equivalent Coca-Cola Zero.
THE RIVALRY: The spirited, decades-old cola wars have helped sales over the years because they generate interest for all soft drinks.
THE BEVERAGES: Coke Zero has been on the market since 2005 and is five times the size of Pepsi MAX in the U.S. Pepsi MAX has its roots in Europe, where it has been out since 1993. The brand has been in the U.S. since 2007.
YOUR VIEW POINT
