Wendy’s introduces new salad line, could know more on breakfast tests this year

Summary Box: Wendy’s new salads, tests breakfast

THE SALADS: Wendy’s is introducing a line of new salads such as Apple Pecan Chicken as the fast-food chain tailors its sales pitch to focus on “real” ingredients to appeal to foodies.

BREAKFAST TESTS: The unit of Wendy’s/Arby’s Group Inc. is testing breakfast again across the country with ingredients like fresh eggs. It expects to know more as early as later this year.

THE MARKET: Breakfast is a bright spot for the sluggish industry because it’s cheaper than other meals and quick. McDonald’s and Burger King have had breakfast for years, and Subway now serves it, too.