Acxiom gets new contract to manage Wells Fargo’s customer database for undisclosed amount
By APThursday, July 8, 2010
Acxiom gets new contract from Wells Fargo
LITTLE ROCK, Ark. — Marketing technology and consulting company Acxiom Corp. said Thursday it renewed an agreement to manage Wells Fargo & Co.’s customer database and perform other marketing work.
The companies did not disclose financial terms of the multiyear deal. The two companies have worked together for more than 10 years, according to a statement from Acxiom.
Acxiom said its technology helps Wells Fargo send targeted marketing to existing and prospective customers.
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