Procter & Gamble finishes buy of Ambi Pur brand from Sara Lee

By AP
Tuesday, July 6, 2010

Procter & Gamble completes acquisition of Ambi Pur

CINCINNATI — The Procter & Gamble Co., said it has completed its $470 million acquisition of Ambi Pur, an air freshener business, from Sara Lee Corp.

The deal, first announced in December, complement’s P&G’s Febreze line of deodorizers. It was subject to regulatory review and work councils consultations in Europe.

Sara Lee, based in Downers Grove, Ill., sold the unit to focus on its main business as a food maker.

P&G, based in Cincinnati, announced the completion of the deal on Monday.

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