Amazon purchases deal-a-day website Woot for undisclosed amount

By AP
Wednesday, June 30, 2010

Amazon buys deal-a-day website Woot

SAN FRANCISCO — Amazon.com Inc. has purchased deal-a-day website Woot.com.

In a joke-tinged message on the company blog, Woot CEO Matt Rutledge said the deal won’t change how the site is run — “with a wall of ideas and a dartboard.”

“For Woot, our vision remains the same: somehow earning a living on snarky commentary and junk,” Rutledge wrote.

Financial terms were not disclosed. Amazon spokesman Craig Berman said the Seattle-based online retailer expects to finalize the deal by the end of September.

Woot, which is based in Carrollton, Texas, started out in 2004 as a site that sold one heavily discounted item every day — usually consumer electronics such as printers.

Over the years, Woot has added several different discount sites, including one that sells wine and another that offers T-shirts.

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