Radio Disney tries goes old school, reviving the radio serial for a new generation
By APMonday, June 28, 2010
Disney dials up nostalgia, revives radio serial
NEW YORK — The Walt Disney Co. helped make the musical thrive again with its “High School Musical” film series. Now it’s trying to bring back an even older format with a radio serial.
Next week Radio Disney is launching a 20-episode series that follows a 14-year-old girl as she tries to pursue a dream of becoming a singer and songwriter.
The serials won’t be too taxing on listeners, coming in 90-second chunks. Anyone who misses an episode can catch up on mobile phones or computer.
The idea for “My Dream” recalls serials that were popular in the early days of radio, a format that was essentially destroyed when television came in. Radio Disney says it will wait to see how the first serial fares before committing to others.
