Website launches “ethical music downloading” in hopes of tackling piracy
By ANITuesday, June 22, 2010
LONDON - A new music download website has come up with a way to tackle music piracy and to help charities by launching what the founders have described as “ethical music downloading”.
Co-founders Jonny Woolf and Lee Cannon, who worked in the music industry for over 20 years, launched the website Fairsharemusic.com to find a way to encourage people to support artists legally rather than turning to illegal download sites.
The website, which has over 8.5 million tracks for users to buy, gives half its net profit to its charity partners, including Amnesty International, Great Ormond Street and the British Red Cross.
“Music has the power to motivate and inspire people,” Sky News quoted creative director Cannon as saying.
“We wanted to find a way for music to do good. Most of the time people do not think they are doing anything wrong.
“It won’t happen overnight but we need to educate the younger generation, inspire and motivate them so they understand the effects it has on new artists at the beginning of their careers.
“It’s important we work with people in a positive way,” he added.
Woolf, who is Fairsharemusic’s commercial director, said half of its 8 percent net profit will go directly to charity, and he estimates that they will receive a combined total of around 100,000 pounds a year. (ANI)
