JetBlue starts onboard food sales with $6 snack boxes on longer flights
By APTuesday, June 22, 2010
JetBlue starts selling food on longer flights
NEW YORK — JetBlue is joining other carriers offering onboard food for sale. Five new snack boxes will go for $6 each.
The snack boxes will be available on flights longer than 3 hours and 45 minutes. They range from a “Wake Up” box that includes a croissant, jam, almond butter, crackers, fruit and milk to a “Cheer Up” box that features three cheeses, dried fruit and crackers.
There will still be free snacks on every flight. JetBlue began selling the boxes June 16 and officially announced the move Tuesday on Twitter and its blog.
As with any airline, making money beyond the ticket price is key to boosting JetBlue’s revenue. The company, based in Forest Hills, N.Y., made about $18 per passenger in extra fees during the first three months of this year. That includes things like change fees, charges for the second checked bag and pillows and blankets.
Several other domestic airlines offer snack packs or meals for sale on longer flights, including United, US Airways and Delta.
JetBlue shares fell 25 cents, or 4 percent, to close at $5.99.
(This version CORRECTS JetBlue charges for second bag, not for first. Updates stock quote.)
