AP Source: Ford to announce it’s scrapping Mercury, boosting Lincoln product lineup
By Tom Krisher, APWednesday, June 2, 2010
AP Source: Ford to announce it’s scrapping Mercury
DETROIT — People briefed on the matter say Ford Motor Co. will announce Wednesday that it will phase out its Mercury brand.
Ford has scheduled a conference call with dealers and a press conference for late Wednesday afternoon.
The people say Ford plans to boost the Lincoln product lineup to give dealers more models to sell. The people did not want to be identified because the official announcement had not been made.
The fate of the 72-year-old Mercury brand has long been in question. Mercury sales peaked in 1978 at more than 580,000 vehicles but have been declining ever since. Ford sold more than 92,000 Mercurys last year.
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