Procter & Gamble Resumes “Thank You Mom” Campaign

CINCINNATI, (GaeaTimes.com)- Procter & Gamble which happens to the one of the biggest advertiser of the American nation has once again come up with their “Thank You Mom” campaign which has proved to be one of the most successful campaigns that has boosted the sales for the company. Reportedly the Procter & Gamble campaign kicks off on Friday May 7 on the eve of Mother Day which is due this weekend.

Procter & Gamble have also come with a special micro site by the same name dedicated to the campaign. Procter & Gamble has also announced that they will award a $1,000 travel voucher which they feel shall help in the reunion of many families in this weekend which happens to be the weekend of Thanksgiving. As a matter of fact the Procter & Gamble campaign first made its appearance in the Winter Olympics.

The global chief marketing officer for Procter & Gamble Cincinnati, Marc Pritchard told the media that “Thank You Mom” campaign is one such campaign which boosted sales brand recall, and share growth for the company when it launched for the very first time. He hopes that this time Procter & Gamble shall witness similar results. The CMO feels that it’s nothing greater than a company like Procter and Gamble able to reach people’s hearts with their campaign. He believes that “Thank you Mom” is the only active campaign in the industry which has the potential to reach people with a human touch. The headquarters of Procter & Gamble in Cincinnati is all set to kick off the upcoming second phase of their campaign which shall also witness the presence of all Winter Olympics Champions along with their mothers.