Rolling Stone putting full issues and its 43-year archive online _ for paying customers only
By Andrew Vanacore, APThursday, April 15, 2010
Rolling Stone’s archive going online - for a price
NEW YORK — For the first time Rolling Stone is inviting its readers on the long, strange trip though its 43-year archive. It’s putting complete digital replicas online along with the latest editions of the magazine. But you’ll have to pay to see it all.
With a new site launching Monday, Rolling Stone will become one of the most prominent magazines to decide that adding a “pay wall” is the best way to make money on the Web.
The magazine’s revamped home page will remain mostly free. But there will be reminders planted throughout the site that full access to Rolling Stone’s latest issue is just a few clicks and a credit card number away.
The magazine has never put a full issue online except to tease an article here and there.
