Tiger’s remaining sponsors plot out how to profit from his return to professional golf
By Emily Fredrix, APThursday, April 1, 2010
Tiger’s remaining sponsors plot out his return
NEW YORK — Sponsors that stuck by Tiger Woods are ramping up to profit from his return to golf.
Upper Deck will sell memorabilia like signed red shirts with price tags upward of $1,800. Electronic Arts Inc. has a new browser-based version of its Tiger-themed video game releasing next week. And Nike reportedly has a TV commercial featuring Woods in the works, though the company won’t confirm that.
The big question is whether his tarnished image can work its old magic for them and the golf industry, which is hurting in the down economy.
It could be that all publicity is good publicity — as time passes since Woods’ admissions to infidelity and he returns to the sport that made him famous. He is to return at the Masters, starting next Thursday.
