Leap continues prepaid wireless price war, adding free nationwide roaming to cricket
By APTuesday, March 23, 2010
Leap adds free nationwide roaming to Cricket
NEW YORK — Leap Wireless is eliminating roaming fees for its Cricket prepaid wireless service, continuing a series of price cuts and service enhancements in the no-contract market.
Leap Wireless International Inc. hopes the move will shed some of Cricket’s image as a regional service with limited coverage compared with the big national carriers. But it will still only sign up customers who live where it has its own network, which is mainly in large cities.
Leap is now charging $30 per month for a barebones plan with unlimited calls. For $40 per month, it adds unlimited texting, voice mail, call waiting and other features, roughly matching the price of its closest competitor, MetroPCS Communications Inc.