Kroger, Shell Oil team up on loyalty card gasoline discounts
By Mark D. Williams, APFriday, February 12, 2010
Kroger, Shell make deal for gas discounts
CINCINNATI — The Kroger Co. and Shell Oil are combining forces to offer gas discounts for grocery shoppers at Shell stations.
The deal is a big expansion of the largest U.S. traditional grocer’s ability to use gas incentives, an increasingly popular industry tool for building loyalty among recession-squeezed households.
Beginning Monday, Kroger shopper card customers in five markets in Ohio, Tennessee and California can get at least 10 cents off a gallon at Shell stations after buying $100 in groceries.
Adding Shell to Kroger’s own gas stations will triple the number of places Kroger shoppers can get discounts in those markets — and provide them for the first time in the San Diego area, where Kroger’s Ralphs stores don’t sell gas.
