Gillette readies new shaver, upgrades best-selling Fusion
By Dan Sewell, APFriday, February 12, 2010
Gillette’s next: Fusion ProGlide
CINCINNATI — Gillette is set to launch yet another new shaver — and, no, this time it’s not adding any new blades to its own best-selling Fusion, just making it better.
The Fusion ProGlide, to land on store shelves in June, is the first shaver Gillette has developed since Procter & Gamble Co. bought the company in 2005, just before the current five-blade model made its debut.
The Fusion produces $1 billion in annual sales. But Boston-based Gillette says P&G researchers have added their skin care and body chemistry expertise to help create a still smoother and more comfortable shave.
The Fusion ProGlide’s suggested price of $10.99 is 10 percent higher than the Fusion’s.
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