Career women bad moms? Provocative UK ads pulled after mothers complain in online forum
By APSaturday, January 9, 2010
UK: Moms not amused by attention-seeking ads
LONDON — A British advertising campaign aiming at provoking public discussion with billboard slogans that read “Career women make bad mothers” has gotten more attention than it asked for.
The Outdoor Advertising Association has withdrawn the ads — placed on the sides of buses and thousands of billboards nationwide — after dozens of working mothers complained on Mumsnet, a prominent British online forum.
An apology note from the campaign organizers posted on Mumsnet said the ads were meant to demonstrate the power of outdoor advertising to drive viewers online.
The note, posted this week, said ad designers did not intend to cause offense. The campaign also features slogans such as “Educashun isn’t working” and asks viewers to discuss the topics on a Web site.
