Harley-Davidson to introduce 12 motorcyle models in 2010
By APTuesday, January 5, 2010
Harley to introduce 12 motorcycle models in India
NEW DELHI — Motorcyle maker Harley-Davidson Motor Co. said Tuesday that it plans to introduce 12 models to the Indian market in 2010.
The models, which include Harley’s Sportster, Nightster and Fat Boy lines, will be available for order starting in April with delivery expected in June. They will be priced from 695,000 rupees ($15,046) to 3,495,000 rupees ($75,666).
Harley had announced in August it would begin selling motorcycles in 2010 in India, saying it had established a subsidiary near Delhi and had begun scouting the country for dealers.
India is the world’s largest market for motorcycles behind China, but it is overwhelmingly dominated by smaller, inexpensive bikes used primarily for transportation, said Dilip Chenoy, director general of the Society of Indian Automobile Manufacturers.
It is also a market dominated by several well-entrenched Japanese and Indian manufacturers. Hero Honda, a joint-venture between Japan’s Honda Motor Co. and India’s Hero Group, holds the biggest market share among two-wheelers. Honda, Suzuki and Indian motorbike maker Bajaj Auto are also major players.
