LL Bean hopes to attract younger customers to its Signature brand
By APMonday, March 15, 2010
LL Bean kicks off Signature brand
FREEPORT, Maine — L.L. Bean hopes to attract more younger customers through its Signature line.
The Signature label, which launched Monday, is aimed at taking L.L. Bean’s classic style elements and give them a modern look that’s meant to be slimmer and hipper.
Creative Director Alex Carleton once worked for Abercrombie & Fitch and Ralph Lauren and later founded the Rogues Gallery line of urban chic clothing. He was then tapped to provide a new interpretation of L.L. Bean’s style.
L.L. Bean, the online and catalog retailer, will distribute more than 2 million copies of the 48-page Signature catalog nationwide.
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