Ad for pills that promised ’sex life of your dreams’ banned
By ANIThursday, February 11, 2010
LONDON - An ad for tablets that promised “the sex life of your dreams” has been banned by the Advertising Standards Authority after a man complained that it didn’t work for him.
Stirling Health Ltd, the manufacturers of Nytric EFX, claimed that if the tablets didn’t work they would refund the money with ‘no quibbles’, reports the Telegraph.
The advertisement for Nytric EFX, made from Nitric oxide that improves blood flow, stated that the pills would make you last longer in bed and would let you have sexual intercourse “over and over again”.
“Just two of these amazing aphrodisiac pills a day, will give much better and longer lasting erections and lovemaking, with more orgasms and a lot more enjoyment,” the makers said.And the incredibly fast recovery times mean that you can have sex as often as you want - as well as giving you the sex life of your dreams.
“Were so confident that Nytric EFX will work outstandingly for you, and give you the sex life of your dreams, that were happy to offer you a 100 percent no-quibble money-back guarantee.
“If for any reason you are not completely happy with the product, simply return it to our office, within 60 days of purchase, and we will immediately refund your money,” the makers added.
However, the advert was banned after a man complained that the pills ‘didn’t work’ for him.
He contacted the ad regulators, saying the drug was “not effective” and that he was not given a refund after contacting Stirling Health Ltd to claim his money back.
The ASA said that the makers had not responded to their concerns about the pill and said it couldn’t be proven to give you “the sex life of your dreams”.
It said: “Because Stirling Health did not provide any evidence to substantiate the claims for Nytric EFX or prove that they offered a “100% no-quibble money-back guarantee”, we considered those claims were likely to mislead.” (ANI)