Pepsi to continue Refresh Project next year and expand to Europe, Latin America and Asia
By APWednesday, September 8, 2010
Summary Box: Pepsi to expand Refresh Project
REFRESH CONTINUES: Pepsi plans to continue its popular charitable program, the Refresh Project, which has given away $1.3 million in 32 grants each month since January in the U.S. and Canada.
EXPANSION ABROAD: The company is expanding the effort to Europe, Asia and Latin America. PepsiCo said it doesn’t know how much it will give away in those countries.
THE NUMBERS: So far this year, 42 million votes have been cast on 7,500 projects, choosing 256 grantees.
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