Summary Box: Discover Financial signs on as new sponsor of Orange Bowl
By APThursday, August 26, 2010
Summary Box: Discover to sponsor Orange Bowl
NEW SPONSOR: Discover Financial Services signed on to be the sponsor of the Orange Bowl for 2011 to 2014.
BACKGROUND: The company replaces FedEx Corp. as sponsor of the college football game. FedEx was the longest running sponsor of a bowl game at 21 years.
WHY THE CHANGE: ESPN is taking over coverage rights of the championship bowl game series from Fox Sports. That meant sponsorship deals came up for renewal.
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