Americans are huge TV watchers, but for Asians mobile video is a lifesaver

By ANI
Thursday, August 5, 2010

NEW YORK - A Nielsen study, which surveyed some 27,000 online consumers in 55 countries this March, has concluded that people in Asian countries view video on cell phones more than those in the United States and Europe.

According to the survey reported by the Washington Post, the Chinese are 51 percent more likely to watch mobile video than people elsewhere in the world, while Americans are 55 percent less likely.

On the other hand, Americans, on average, watched five hours and four minutes of TV each day in March, behind only Serbia and Macedonia, Nielsen said. The average Chinese resident watched two hours, 36 minutes of TV each day, the study said. Thailand, at 2:11, had the fewest hours of TV watching.

Homes in the United States are among the most likely to have high-definition television. More than half of American homes with TV have high-definition sets, Nielsen said.

People in China and Hong Kong are the most apt to watch video on computers at work, Nielsen said.

Meanwhile, U.S. residents are 40 percent less likely than their counterparts across the world to watch at work.(ANI)

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