Summary Box: Sprint Nextel gains subscribers for first time in 3 years
By APWednesday, July 28, 2010
Summary Box: Sprint Nextel gains subscribers
ON THE MEND: Sprint Nextel Corp. gained a modest number subscribers in the second quarter. It’s the first time in three years that the company hasn’t lost customers.
THE MEDICINE: Sprint has improved customer service, diversified its strategy in the prepaid market and added hot phones like the HTC EVO 4G.
THE PROGNOSIS: Sprint says it expects to keep gaining subscribers throughout the year, but analysts point to poor margins and tough competition on all fronts.
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