Summary Box: MGA rolling out new Bratz dolls in August after winning a court ruling
By Mae Anderson, APMonday, July 26, 2010
Summary Box: New Bratz from MGA
NEW BRATZ: Two new lines of the doe-eyed, pouty-lipped Bratz dolls by MGA Entertainment Inc. are heading for Toys R Us, Target, Walmart and other stores by late August.
THE BACK STORY: A federal appeals court last week overturned a ruling that their maker, MGA Entertainment, had to turn over the brand to Mattel Inc.
LESS SEXY: Bratz, once controversial for their heavy make up and provocative wardrobe, have been revamped to wear less makeup and more clothing and be more flexible, said MGA CEO Isaac Larian.
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