Summary Box: Ford introduces Explorer that breaks from SUV tradition in favor of fuel economy
By APMonday, July 26, 2010
Summary Box: Ford introduces new 2011 Explorer
FORD’S NEW EXPLORER: Ford Motor Co. launched the marketing campaign for the 2011 Ford Explorer Monday. It’s an important vehicle for the company, the second most-recognized Ford after the Mustang.
WHAT’S DIFFERENT: Ford is taking a risk with the Explorer, building it on a car platform instead of a truck platform for smoother driving and better fuel economy. But the new design might turn off some fans of the old SUV.
WHAT’S NEXT: The 2011 Ford Explorer goes on sale this winter, with a starting price of $28,190.
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