Ex-football player reprises Old Spice role, moves from horse to motorcycle
By APWednesday, June 30, 2010
Summary Box: Old Spice man back _ on motorcycle
OLD SPICE’S NEW SPOT: Ex-football player Isaiah Mustafa is back as the Old Spice man in a sequel to the popular, fast-paced humor commercial that concluded with the line: “I’m on a horse.” The version launched Wednesday takes the shirtless hunk from beach to motorcycle.
COOL AND CONFIDENT: Mustafa says he was going for the smooth charm and self-confidence of actors such as Robert Wagner, James Brolin and Adam West.
REVITALIZED BRAND: Trendy marketing and new, youth-oriented products have brought the seven-decade-old Procter & Gamble Co. brand an updated image and improved sales.
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