Now, sip a beer or wine if you don’t want coffee in Starbucks
By ANITuesday, June 29, 2010
NEW YORK - Starbucks in Seattle will now offer beer, wine along with savoury snacks that pair well with alcoholic drinks.
The new move has come as part of plans to refresh its image and give customers something new to look forward to.
The chain now is striving to convey an image of a place where customers feel like lounging for hours just sipping a cup of coffee.
“The idea in the restaurant business is to differentiate themselves, and clearly they’re making a move to do that,” The New York Daily News quoted Morningstar restaurant analyst R.J. Hottovy as telling the Huffington Post.
The new hangout at Capitol Hill will reopen this fall with espresso machines positioned in the middle. It will also have cushy chairs, an indoor-outdoor fireplace, beer from local brewers and Pacific Northwest vineyard wines.
“It’s going to feel very different,” Starbucks’ regional vice president Kris Engskov told the Huffington Post. (ANI)
