Forever 21 On A High!

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DUBLIN (GaeaTimes.com)- The advent of the Forever 21, an all female apparel store is going to create a sensation in the fashion scene in Dublin. The US fashion behemoth came into headlines a few days back when Canadian pop sensation Justin Bieber stepped into it for buying stuff for his mother. Its first store in Europe will be inaugurated in the Jervis centre. The company which is based in Los Angeles has recently completed the legal formalities to acquire the store space. As per the latest news, Forever 21 has paid an amount of 2.75 million for an area of 70,000sq ft for three floors. This rent is valid for a period of 20 year.

As a matter of fact, Forever 21 has 500 outlets all over the world and its turnover exceeds $2.3 billion. If the industry buzz is to be believed, the brand has plans to set up a new outlet in London in near future. It is also eying major European cities like Munich, Vienna, Amsterdam, Madrid, and Barcelona. It made its debut on the retail scene in the world 1984 when its first store was inaugurated in Los Angeles. It competes with rival brands like HM and Zara.

The Dublin store of Forever 21 is slated to be open by November this year. It also opened its flagship store in Tokyo’s Ginza shopping district. The store hopes to attract the young customers. It has plans to increase its number of stores in Asia in the near future. It is known for its innovative design and reasonable pricing of the clothes.